Here's a great article showing how you can actually 'over' optimize your site which can have a negative impact on your rankings.
href="http://suggestions.yahoo.com/detail/?prop=SiteExplorer&fid=109799">
The idea here is not to give up hope, it is to be constantly reading, and following trends in the industry. If you feel that's not your game, or bag, come see us, we'll help you out with your seo needs.
Sunday, September 28, 2008
Saturday, September 20, 2008
What are Meta Tags?
What are meta tags?
At webwildcatting.com we get this question a lot from our clients. Here is a simple answer to this question. We have a great 25 step tool to help any website owner organically improve website search engine optimization. Take a look at it here.
Meta tags are little bits of HTML code that provide information about a page but are not viewable by the user in a browser. Most search engines examine a page's meta tags, which usually include a page title, description, and keywords, to index the page and help determine its ranking in relevant search results. Although not the only way to elevate your site's search engine rankings, judiciously adding meta tags to your pages can help.
Title:
Title tags appear at the top of the web browser screen when that page is viewed, and in a visitor's bookmarks menu, if he decides to bookmark your site. More important, search engines use titles to index web sites, and often display them in search engine results.
Description:
Your description summarizes your page's content. Some search engines use this description to help categorize your page, and a few even display it in search results! Make sure you write short good copy here, or hire us to help you.
Keywords:
Though the keywords tag isn't as important as it once was, effective keywords can still influence your search engine rankings. Your visitors won't see your keyword meta tags (which will be hidden in your site code), but search engines may use them to help index your site.
Your page's title, description, and keyword tags generally appear at the top of a web page's HTML code (you can find a page's meta tags by selecting Source or Page Source from your browser's View menu). Here's an example:
** Of note, we replaced < and > with ( and ) for display purposes.
(head)
(title)your business name and page title(title)
(meta name="description" content="a description of your site")
(meta name="keywords" content="relevant keywords about your site")
(/head)
If you found this useful, you'll be able to quick and effectively use our 25 point Search Engine Optimization tool. You will begin to see results in 90 days. Using this process our site is rated Number 1 in Yahoo, Google, and MSN. It takes a little time, and some tweaking, but it works.
Come back soon for more insight from Webwildcatting.
At webwildcatting.com we get this question a lot from our clients. Here is a simple answer to this question. We have a great 25 step tool to help any website owner organically improve website search engine optimization. Take a look at it here.
Meta tags are little bits of HTML code that provide information about a page but are not viewable by the user in a browser. Most search engines examine a page's meta tags, which usually include a page title, description, and keywords, to index the page and help determine its ranking in relevant search results. Although not the only way to elevate your site's search engine rankings, judiciously adding meta tags to your pages can help.
Title:
Title tags appear at the top of the web browser screen when that page is viewed, and in a visitor's bookmarks menu, if he decides to bookmark your site. More important, search engines use titles to index web sites, and often display them in search engine results.
Description:
Your description summarizes your page's content. Some search engines use this description to help categorize your page, and a few even display it in search results! Make sure you write short good copy here, or hire us to help you.
Keywords:
Though the keywords tag isn't as important as it once was, effective keywords can still influence your search engine rankings. Your visitors won't see your keyword meta tags (which will be hidden in your site code), but search engines may use them to help index your site.
Your page's title, description, and keyword tags generally appear at the top of a web page's HTML code (you can find a page's meta tags by selecting Source or Page Source from your browser's View menu). Here's an example:
** Of note, we replaced < and > with ( and ) for display purposes.
(head)
(title)your business name and page title(title)
(meta name="description" content="a description of your site")
(meta name="keywords" content="relevant keywords about your site")
(/head)
If you found this useful, you'll be able to quick and effectively use our 25 point Search Engine Optimization tool. You will begin to see results in 90 days. Using this process our site is rated Number 1 in Yahoo, Google, and MSN. It takes a little time, and some tweaking, but it works.
Come back soon for more insight from Webwildcatting.
Saturday, September 6, 2008
SEO : A Checklist of what not to do!
Search engine optimization (SEO) is a moving target. There's a 1000 people out there telling you what you SHOULD do in order to improve your rankings, and traffic. Whose advice you follow is confusing, and at times mind numbing. But after searching over 50 sites, here is a very good list of the basic things you should NOT be doing, when you optimize your site for search engines. For those of you who entrust your web site to others, you can pass this checklist on to your webmaster as a directive of things you don't want happening with your site. If you want a good list of safe SEO practices purchase the checklist at Webwildcatting.com
This list below will keep you in good graces with our Search Engine friends:
* Stick to known search engine guidelines
* Target only quality search terms predetermined and approved with the client
* Do not use hidden text or hyperlinks on optimized pages
* Do not duplicate page content on or off the site in order to game the search engine results
* Do not use page redirecting or cloaking as a means to provide the visitor a different page than the search engine sees
* Do not engage in any page-jacking or content theft techniques
* Do not create new pages using machine generated techniques
* Make sure all pages are produced and edited by a real person
* Do not resort to any link spamming techniques designed to artificially inflate link popularity
* Use only high quality on-subject links from industry related websites
* Be constantly improving the visibility and usability of your website
* Stay on top of current effective optimization and marketing practices
* Do not use tactics that are known to be useless and/or harmful to a website's marketing efforts
* Do not employ unnatural language or keyword stuffing techniques that in any way devalue the user experience
* Do not let your external webmaster maintain ownership of any aspect of the on or off-page elements created or updated as part of the marketing campaign, including content, domain names, etc.
This list below will keep you in good graces with our Search Engine friends:
* Stick to known search engine guidelines
* Target only quality search terms predetermined and approved with the client
* Do not use hidden text or hyperlinks on optimized pages
* Do not duplicate page content on or off the site in order to game the search engine results
* Do not use page redirecting or cloaking as a means to provide the visitor a different page than the search engine sees
* Do not engage in any page-jacking or content theft techniques
* Do not create new pages using machine generated techniques
* Make sure all pages are produced and edited by a real person
* Do not resort to any link spamming techniques designed to artificially inflate link popularity
* Use only high quality on-subject links from industry related websites
* Be constantly improving the visibility and usability of your website
* Stay on top of current effective optimization and marketing practices
* Do not use tactics that are known to be useless and/or harmful to a website's marketing efforts
* Do not employ unnatural language or keyword stuffing techniques that in any way devalue the user experience
* Do not let your external webmaster maintain ownership of any aspect of the on or off-page elements created or updated as part of the marketing campaign, including content, domain names, etc.
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